Welcome.
p.m.wenger consulting offers strategy, writing, and design focused on brand foundation and transformation.
We practice Strategic Identity: teaching people to recognize your work for what it does best.
Let’s point your enterprise in the right direction, with truth and ambition, to win more high quality clients and reach your furthest goals.
Everyone is swimming in messages...
Meaning Drain
How did the word authentic become cliched? It's not because of false claims. There's just too many disembodied voices in the same space trying to express their humanity. Repetition drains meaning.
How do you find original, meaningful words?
Attention Drought
Notifications, pop-ups, calendar invites, the bottomless pit of scrolling… What bandwidth is left for learning something new — like why your company matters? The need for instant clarity has never been stronger.
How do you reach beleaguered minds?
Story Demand
Lawlessly, the supply, demand, and value of stories all seem to go up together. Every proposal, submission, and client presentation is another call for your story. It must be true, compelling, consistent, and fit to purpose.
What keeps your story fresh?
Fit your message to purpose.
Align teams and partners.
Attract the right clients.
Strategic Identity is a structure of decisions for how your enterprise will teach people to connect their needs to your offer. It is the alignment of ethical values and market value through clear and compelling expression.
Identity
Strategic
The recognized connection between a brand's claims and its cure for pain.
Decisions about what game to play, what winning means, and how to win.
Strategic Identity
How will people connect their needs with your business?
A structure of decisions
for teaching people to recognize
your work for what it does best.
(n.)
Attract the right clients.
Align your teams and partners.
Fit your message to every purpose.
:
Show people how to recognize your work for what it does best.