Strategy is choosing a game to play and deciding how to win it.
Identity is the recognized connection between claims and deeds.
Strategic Identity is the clear alignment of ethical values and market value.
Make the connection.
Strategic Identity (n.)
A structure of decisions
for teaching people to recognize
your work for what it does best.
A structure of decisions
for teaching people
to recognize your work
for what it does best.
(n.)
Attract the right clients.
Align your teams and partners.
Fit your message to every purpose.
We're all swimming in messages...
Strategic Identity
How will people connect their needs
with your business?
Strategic Identity
How will people connect their needs with your business?
A structure of decisions
for teaching people to recognize
your work for what it does best.
(n.)
Attract the right clients.
Align your teams and partners.
Fit your message to every purpose.